This saves a lot of time of users.  You can also manage multiple clients and campaigns at the same time on one account and also this feature allows multiple users. So that many users can work on the landing pages with one account. You can also archive and transfer accounts along with that you can organize client leads. You can also create group campaigns where you can include more than one campaign.
There are several key elements that you should include in your landing page in order to ensure that visitors engage with your content. While these elements may not be visual, they are integral parts of any landing page that will determine its overall conversion rate and success. Let’s look at some of the most important landing page elements you should include on your website. 

All these without analytics won’t be good, right? Instapage provides analytics for A/B test campaigns and running campaigns to make your numbers strong. To coherently assemble and accumulate the ever pouring data into the art of analytics is something that Instapage specializes in. Important metrics such as view conversion rates over time, view conversion vs unique visitors have been added in the analytics dashboard to help users set benchmarks and review them.
Leadpages offers Center, which builds some of those automatic connections from one application to another, but integrations here are limited. You’ll find lots of Leadpages integrations and connections on their Integrations page, but watch out. If you read the fine print, some of these options are listed as “compatible,” meaning they’ll sync with Leadpages, but might require a third-party connection.
Now imagine a tool that would consist of all the tools listed above (and more than those) in one single tool. Yes, you read it right. It is possible now with ClickFunnels. ClickFunnels allows to build the entire funnel for your sales that can help you track your prospects, leads or drop off rates across the funnel that makes is easy for you to see what’s working and what is not. A/B split testing allows testing different versions of your marketing campaigns and the behavior of your target audience. ClickFunnels is equipped with email autoresponders and a payment gateway that makes it one of the best tools to go with if you are running any kind of marketing campaigns.
A squeeze page generally “squeezes” the email of the visitor in return of something valuable to them. The visitor sign up using their email address and you promise to provide them the service that is featured in the main landing page. You can provide important information in the form of ebooks, whitepaper, newsletter, video or webinar information, case studies, decks etc in return of their emails. Before deploying the squeeze pages you must decide on the creativity and the determine the usefulness of the information provided by you in the main page of the landing pages so that it will be enticing enough for the visitors to enter their emails.
Like LeadPages, but designed around speed more than on flexibility. You may not have all of the various dozens of options, hundreds of templates, and piles of features you get with other programs on this list. On the other hand, you have a site builder than can go from a new project to a live page in minutes. That’s counting upload times. It has a monthly or annual fee, but it’s very reasonable, at $300 for a year.
Like LeadPages, but focused more on templates and modular drag-and-drop building than the additional features. You can implement a welcome gate, you can use two-step opt-ins or three-step signups, and you have an image editor build into the system. On top of all of that, it has a bunch of bundled in analytics, giving you more data than most of the other programs on this list. They also have a 60-day money back guarantee, which is twice as long as most of the rest. They also have an unlimited annual license for $200.

Lead generation, lead retention, and landing pages are very important however they can be difficult for first-time business owners to understand less known deploy. With the help of these applications and platforms listed above, you can significantly increase the efficiency and performance of your landing pages with ease and simplicity even if you have no prior experience with web development or online marketing. 
Like LeadPages, but specifically designed for WordPress sites. This one allows you to create landing pages, sales pages, membership pages, full product launch funnels, and blogs. It’s also mobile-ready, with everything you need to have a responsive site designed with their templates. They don’t have a free option, but their basic package is only $100, with the pro package working up to $300.

As long as you take the time to do the proper amount of research, you should have no problem creating a high-quality landing page that will help you retain customers and boost your overall visibility. Take your time to really figure out what your customers want most from your particular product or business and then create digital marketing content surrounding their interest.


Hey Martin, Yes Instapage is really good alternative to Leadpages. A/B test of landing pages are required, when a marketer need to test and optimize the performance of their existing lading page. Using A/B split test; they can change and optimize different elements of landing pages and see how the changes can impact their conversion to get high return.

Landing page platforms give you the tools to build your lead capture pages, but getting those pages connected to your site and preserving a seamless user experience can be tricky. It takes a certain level of skill and administrative access to dig around in the DNS directory of your domain host. In case you needed another layer of complication, the hosting service works as your website’s mailing address on the internet, so if you make a mistake in these files, your site will go down.
Cons: I really have to be careful when I consider what I do not like about the software, meaning: is the problem the software or me? For example, I always struggle with adding a domain. I have observes that the various templates tend to be too similar to each other and need a higher level of base creativity. At times I have had difficulty with tutorial for forms building. Many times tutorials are a bit confusing or unClear, however, I see many tutorial tend to be upgraded over time.
Using complicated menus and tricky webpages can actually discourage your visitors from interacting with your landing page for prolonged periods of time. Use a simple landing page layout that is not too complex but still allows your visitors to easily navigate. This will help you keep visitors on the intended page for longer periods of time without worrying about them straying off and interacting with other pages whilst leaving your initial call-to-action unanswered. Make it simple for your customer to recognize and engage with your landing page by giving them a simple format to follow. 
Like LeadPages, but specifically designed for WordPress sites. Again. Thrive hooks into WordPress and allows you to create highly customized landing pages, along with their specific Thrive Leads plugin. Thrive Leads is a two-step opt-in plugin that mimics the beneficial functionality of the LeadBox. If you’re too attached to WordPress or your existing blog to migrate to a LeadPages site, this option is perfect for you.

Like LeadPages, but focused more on templates and modular drag-and-drop building than the additional features. You can implement a welcome gate, you can use two-step opt-ins or three-step signups, and you have an image editor build into the system. On top of all of that, it has a bunch of bundled in analytics, giving you more data than most of the other programs on this list. They also have a 60-day money back guarantee, which is twice as long as most of the rest. They also have an unlimited annual license for $200.
PPC advertising is huge in today’s online marketing industry, oftentimes people will click on a particular ad because it told them that they would receive a certain discount or item however once they reach the site, they are forced to search for the item which can be very frustrating. Instapage makes PPC advertising very easy by automatically linking your ads to the designated webpage that you assign during the initial set-up process. You can even set-up special discount codes that will automatically be applied when the potential customer clicks on your link. 
A great selling point for OptimizePress is that you can choose to use it to build your whole WordPress website and even skip using a theme altogether. It also has lots of fancy integrations and tools to help your website be more functional. Of course, some of these will require that you have some knowledge of coding. Thus OptimizePress is almost intuitively built for more advanced WordPress users.
That’s fairly helpful when you need a template that’s been proven to be exceptionally effective. The only problem, however, is that Leadpages does not publish the precise template conversion scores. You can’t even determine how long sites have been using the templates. There are no comparative details- just Leadpages’ overall ranking. So, you have to take their word for it.  
Hey Kenny, great article. Checking out a few of the platforms right know:) Quick sort-of-relevant question, would building manual squarespace landing pages + opt-in forms work? Can I get a similar landing page from creating manually on Squarespace as I can on Leadpages. The way I understand LP, is I wouldn’t be able to A/B test a ton, but that is manageable. At least until Leadpages makes more financial sense for me. Thanks a ton man, Ryan
I like the most is the Heatmap of Insta, which will definitely help you to make changes and put some more data in the relative place your audience is inclined too. I’m a content writer, one-liner and motivational quotes are a niche of my keen interest. Can you please suggest which landing page will be the best one for me, even I don’t have a high budget?
A well-designed landing page does one thing very well, it converts web visitors into leads. However, landing pages can be used for various reasons such as promoting an event, advertising a product sign-up, or a survey. A report by Marketo stated that 68% of B2B businesses make use of landing pages to acquire leads. With the right landing page tool, you can design your own functional landing pages in no time.
Using complicated menus and tricky webpages can actually discourage your visitors from interacting with your landing page for prolonged periods of time. Use a simple landing page layout that is not too complex but still allows your visitors to easily navigate. This will help you keep visitors on the intended page for longer periods of time without worrying about them straying off and interacting with other pages whilst leaving your initial call-to-action unanswered. Make it simple for your customer to recognize and engage with your landing page by giving them a simple format to follow. 
Clickthroo is a comprehensive landing page marketing platform that is created for brands, advertisers, and agencies. With the help of this software, marketers are easily and quickly design, build, publish, segment, and test landing page without the need for coding. The platform comes with quite simple drag and drop interface that allows you to easily create and modify your landing page by adding content, images, and videos. The best thing about this platform is that it comes with complete guide and video tutorials that teach you who to create a professional landing page. Unlike Instapage and all the other similar software, it also offers third-party software integrations with some new tools that make more powerful and better than others. Clickthroo introduces a massive library with more than 1000 images you can easily choose each its image without any limitation. It also includes core feature such as easily create and modify landing page, full conversation tracking, integrated form builder, user permission and role sets, templates and personalized page content, etc.
SEO is a very important factor when it comes to any successfully converting landing page. Google indexes all websites that are online so by writing an eye-catching headline, you will be able to rank higher within natural search results and other popular engines also. The goal is to attract your website visitors to interact with your landing page so by adding a relatable and well-written headline, that process will become much easier. Just think about your product and how potential customers will relate to your brand or company and a highly converting headline will be easy to come up with. 
It’s important to integrate engaging elements onto your landing page so that your visitors will have a reason to interact with your website or business. Landing pages provide a simple way for you to capture email addresses from potential customers and clients without having to put too much work into actually engaging with or persuading your site visitors to sign up for any special offers that you may have. 
Using complicated menus and tricky webpages can actually discourage your visitors from interacting with your landing page for prolonged periods of time. Use a simple landing page layout that is not too complex but still allows your visitors to easily navigate. This will help you keep visitors on the intended page for longer periods of time without worrying about them straying off and interacting with other pages whilst leaving your initial call-to-action unanswered. Make it simple for your customer to recognize and engage with your landing page by giving them a simple format to follow. 
That’s fairly helpful when you need a template that’s been proven to be exceptionally effective. The only problem, however, is that Leadpages does not publish the precise template conversion scores. You can’t even determine how long sites have been using the templates. There are no comparative details- just Leadpages’ overall ranking. So, you have to take their word for it.  
A word about ‘average results’: your conversions are dependent on a lot of different factors: your copy, your design, your offer, the market you’re making the offer to, so we’re not guaranteeing you any minimum level of conversions when you use a Convertri page.  Our test which yielded 25% better performance was done across 100 clicks to each page in the Paleo niche.  Will you get equivalent results?  We don’t know.  What we do know, and what we guarantee 100%, is that your pages when built in Convertri will load faster than almost any other equivalent page on the internet, giving you a better customer experience, and this often leads to better conversions (see: Quicksprout, eConsultancy, Forbes, Hobo-Web) – and that can only be a good thing.
Overview  Leadpages was introduced in 2012. Leadpages essentially provides a straightforward, user-friendly framework for building and customizing stylish landing pages.  Leadpages offers a non-coding graphical editor. Leadpages allows users to integrate payments with their landing pages.  Unbounce was introduced in 2009 to help marketers with the conversion.  Apart from a drag-and-drop landing page builder, Unbounce comes with specialized on-site tools for conversion.  
You’ll get an e-mail a couple of weeks before the deadline reminding you, and you’ll have the option of subscribing at a special discount rate.  If you love Convertri, awesome!  You just locked in the cheapest rate you’ll ever find.  If you don’t, just ignore it.  There’s no automatic subscription here – we want you staying with us to be your choice.
Hey Kenny, great article. Checking out a few of the platforms right know:) Quick sort-of-relevant question, would building manual squarespace landing pages + opt-in forms work? Can I get a similar landing page from creating manually on Squarespace as I can on Leadpages. The way I understand LP, is I wouldn’t be able to A/B test a ton, but that is manageable. At least until Leadpages makes more financial sense for me. Thanks a ton man, Ryan
If you’re planning a product launch, podcast, webinar or anything else related to your company and/or business, ClickFunnels makes it easy for you to plan all aspects of your business in one simple tool. You can easily manage your customer relations through the ClickFunnels platform using it’s simple drag and drop operation which is great for small business owners who don’t have an extensive history in the tech field. 
It comes with a pixel-precise drag and drop editor which offers a lot of flexibility when building your landing page. It requires some prior knowledge of coding for you to operate it effectively, but once it is mastered it can be a very powerful tool, although it comes at a significantly higher price than LeadPages. Also, it has a lot of integration plugins, making it easy for you to link up with other platforms.
Wishpond is a complete marking and lead generation software solution that empowers users to attract, manage, and nurture leads in order to increase conversion rates. The platform includes applications to create multiple types of contests and promotions that help to catch the attention of prospective leads. Unlike other, it also offers simple drag-and-drop landing page builder with dozens of responsive templates that allows all its users to produce professional web pages, regardless of their level. User can easily customize its every template with different themes, colors, and fonts. With the help of this, users can be also able to create a variety of site popups and forms with its templates that make it better than others. There is also has a feature that helps that allow users to embed forms on websites, blogs, and Facebook pages. Wishpond’s lead database includes dynamic lead scoring and list segmentation that can be used to target email marketing better. Its other prominent feature includes custom CSS and JavaScript, Salesforce integration, lead activity timeline, website popups, and built-in captcha, etc.

Too much text, too much unnecessary information, technical data, and tables … such a site is possible for someone who already has more or less decided to buy any product but has come to read the detailed information. However, if you send people to social networks on such a page, it will have almost no effect, that is why these 2 Lead pages alternatives are suitable for creating elegant landing pages. 

Bother Leadpages and Unbounce also offer templates for all the major industry categories. Then in addition to that, it’s possible to sort your options on both platforms according to the type of campaign page you want to build. But, while Leadpages goes ahead filters the templates further according to their conversion rates, Unbounce allows you to focus on templates with selected features.  


Now that we’ve discussed what a landing page is and the vital elements that go into making one that is unique to your business, let’s discuss exactly how you can begin the process of creating a landing page for your website and the tools available for you to use when beginning the process. As stated previously in this guide, Leadpages has been one of the premier software solutions for many years however there are new very viable options emerging in the market. 
Templates (Winner: Leadpages)  All Leadpages users are granted access to over 500 free and premium templates. Unbounce offers about 100 template options.    Leadpages and Unbounce templates cover all the primary industries.  There are multiple template filtering parameters on both Leadpages and Unbounce.  Both Leadpages and Unbounce deal with landing page templates.  Leadpages also offers website templates, while Unbounce comes with supplementary templates for sticky bars and pop-ups.  Leadpages wins thanks to its richer array of attractive templates. 
That’s fairly helpful when you need a template that’s been proven to be exceptionally effective. The only problem, however, is that Leadpages does not publish the precise template conversion scores. You can’t even determine how long sites have been using the templates. There are no comparative details- just Leadpages’ overall ranking. So, you have to take their word for it.   

Hey Martin, Yes Instapage is really good alternative to Leadpages. A/B test of landing pages are required, when a marketer need to test and optimize the performance of their existing lading page. Using A/B split test; they can change and optimize different elements of landing pages and see how the changes can impact their conversion to get high return.
You can select the position of your pop up. It lets you use a split test on your popups and tells you every detail about them to help you monitor which popup is working and which ones should be removed. Some of its opt-in forms include popup lightbox, sticky ribbon, in line popup, content lock popup and much more to help build your email list faster. The plugin can be purchased for as low as $67 for a lifetime with one year support.
PPC advertising is huge in today’s online marketing industry, oftentimes people will click on a particular ad because it told them that they would receive a certain discount or item however once they reach the site, they are forced to search for the item which can be very frustrating. Instapage makes PPC advertising very easy by automatically linking your ads to the designated webpage that you assign during the initial set-up process. You can even set-up special discount codes that will automatically be applied when the potential customer clicks on your link. 

Like LeadPages, but with a heavy emphasis on the full sales funnel, not just the landing page. You can design opt-in forms and funnels. You can create a full sales funnel. You can set up webinars and a webinar-based funnel. You can even create member sites and product launches that require an exclusive membership fee or members-only access. It’s a short process to go from registering for the service to hosting your page, too.
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