If you’re serious about taking your business to the next level, you will need to use one of the landing page software solutions listed in this article because they make the entire process much easier. Adding visually rich content is also very important when creating a landing page because without customers will easily get bored and click off of your website. Use all of the information in this article to help you select the best digital marketing software option for your business so that you can create optimized landing pages that provide you with high conversion rates. 
An example of this would be promoting a call-to-action to sign up for a free Skype consultation but instead, the customers are redirected to a page that offers paid photos. Consistency is the best way to retain high-quality leads that may very well bring you tons of business in the future so make sure that all of your content is related when promoting your landing page. 
My biggest problem with leadpages and instapage is they are super expensive. For someone starting to start out on a shoestring budget, lots of times those aren’t great options. I personally tried LeadSanity.com and it works great for me. They certainly aren’t as feature-rich as the other guys, but they have a free version and their paid accounts are cheap as hell. Just my two cents.
ClickFunnels is probably one of the most popular Leadpages alternatives that many business owners use primarily due to the fact that it is one of the only software options out there that provides a robust feature set that can rival Leadpages in Its capabilities. With ClickFunnels, you can accomplish a variety of tasks related to the creation of your landing page and more general social media marketing tasks. 
No Conversion Rate Optimization Software will manate to cover all the needs of a specific team. Though core functionalities of Unbounce and Leadpages should matter you should also carefully study the integrations offered by every service. In many cases you will already be making use of some other B2B software in your company and it’s much more beneficial to opt for services that integrate well with each other. That way you will be able to ensure a reliable transfer of information between your teams and services, which can considerably reduce time devoted to migrating between one software and the other.
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A squeeze page generally “squeezes” the email of the visitor in return of something valuable to them. The visitor sign up using their email address and you promise to provide them the service that is featured in the main landing page. You can provide important information in the form of ebooks, whitepaper, newsletter, video or webinar information, case studies, decks etc in return of their emails. Before deploying the squeeze pages you must decide on the creativity and the determine the usefulness of the information provided by you in the main page of the landing pages so that it will be enticing enough for the visitors to enter their emails.
A well-designed landing page does one thing very well, it converts web visitors into leads. However, landing pages can be used for various reasons such as promoting an event, advertising a product sign-up, or a survey. A report by Marketo stated that 68% of B2B businesses make use of landing pages to acquire leads. With the right landing page tool, you can design your own functional landing pages in no time.
LeadPages is one of the top pieces of software – as a service no less – for designing and testing landing pages today. It has a lot of great templates utilizing modern designs with fast code. It has great email capture forms for opt-ins that hook right into your existing mailing list management software. They have extremely easy split testing as well, taking all of the guesswork out of testing changes. One of their most popular features is the LeadBox, a two-step email opt-in that has been repeatedly tested to improve signups. You can implement all of this yourself, of course, but paying a developer is often more expensive than paying the LeadPages monthly fee.
As long as you take the time to do the proper amount of research, you should have no problem creating a high-quality landing page that will help you retain customers and boost your overall visibility. Take your time to really figure out what your customers want most from your particular product or business and then create digital marketing content surrounding their interest.
Wishpond is a complete marking and lead generation software solution that empowers users to attract, manage, and nurture leads in order to increase conversion rates. The platform includes applications to create multiple types of contests and promotions that help to catch the attention of prospective leads. Unlike other, it also offers simple drag-and-drop landing page builder with dozens of responsive templates that allows all its users to produce professional web pages, regardless of their level. User can easily customize its every template with different themes, colors, and fonts. With the help of this, users can be also able to create a variety of site popups and forms with its templates that make it better than others. There is also has a feature that helps that allow users to embed forms on websites, blogs, and Facebook pages. Wishpond’s lead database includes dynamic lead scoring and list segmentation that can be used to target email marketing better. Its other prominent feature includes custom CSS and JavaScript, Salesforce integration, lead activity timeline, website popups, and built-in captcha, etc.
With Instapage splash pages, you can add combinations of videos, texts, music, and other sorts of media related to your product or brand on your landing page. Instapage’s splash page will then instantly redirect your visitors to the homepage of your website or any other page that you specified during the creation of your splash page. With Instapage, you can expedite the entire email capture process with ease and simplicity. Instapage also offers a sales page features which will allow you that you can use to create premium looking landing pages that will help you sell products and merchandise. 
LeadPages is comparatively new to some other software in the field of building pages but in such a short time it has shown some great results to the users. You can make some very good landing pages with it. It started about three years ago and within this time period it has more than 40,000 customers who are currently using Leadpages and it already created around a million landing pages for its users. 

“I would like to commend Convertri on being the most advanced webpage building software ever created. It is idiot proof, and I am the idiot that proved it. Simply, an amazing piece of software... I would also like to applaud you for your enthusiasm about your business, you can tell this project is your baby, and you LOVE it. Proud to be a part of something extraordinary.”


No Conversion Rate Optimization Software will manate to cover all the needs of a specific team. Though core functionalities of Unbounce and Leadpages should matter you should also carefully study the integrations offered by every service. In many cases you will already be making use of some other B2B software in your company and it’s much more beneficial to opt for services that integrate well with each other. That way you will be able to ensure a reliable transfer of information between your teams and services, which can considerably reduce time devoted to migrating between one software and the other.

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You can also use ClickFunnels as a way to upsell other books that you may have in your catalog. ClickFunnels provides a dedicated upsell page that you can use to integrate special product offers and book deals that may not be available anywhere else. The best part about it all is that all of this is achieved through using your initial landing page. 
Overall: One of my business goals is to be in control and have good competence in marketing via web pages & funnels. So, when my college student son was not responsive in helping me, I decided to learn Convertri. Through the tutorial, and the occasional customer support, and just plain trying things out for myself, I was able to transition from beginner to intermediate level of competence. I have been able to "connect the dots" with an autoresponder, domain providers, and other lead gen auxiliary systems. My associate acknowledges that I have learned a lot, and two have turned to Convertri themselves.
If you’re a small business owner or entrepreneur who wants to boost their online presence, there are several options available to you besides Leadpages. Thanks to developments in technology and the internet at large, there are now several software options that you can choose from when it comes to creating the perfect landing page for your website. 
Page Editor (Winner: Unbounce)  Leadpages provides a simple Standard Builder for static editing and a Drag-and-Drop Builder for extensive customizations.  The Unbounce drag-and-drop editor outshines Leadpages’ in functionalities.  The Leadpages Standard Editor is the best when it comes to simplicity.  The Unbounce Drag and Drop Editor might seem complex because of its advanced functionalities.  Although Leadpages’ Drag-and-Drop Editor supports a wide array of tweaks, Unbounce provides more functionalities.  Unbounce wins because it supports holistically advanced editing.  

Unbounce landing page builder is very easy to use and requires little foreknowledge on how to set up a landing page. The tool offers a lot of customization options and functions with a large array of templates to choose from. However, some functionalities require some basic landing page building skills which you can easily gain over time. Unbounce is suitable for people who need to build a lot of landing pages. 

Using complicated menus and tricky webpages can actually discourage your visitors from interacting with your landing page for prolonged periods of time. Use a simple landing page layout that is not too complex but still allows your visitors to easily navigate. This will help you keep visitors on the intended page for longer periods of time without worrying about them straying off and interacting with other pages whilst leaving your initial call-to-action unanswered. Make it simple for your customer to recognize and engage with your landing page by giving them a simple format to follow. 
While Leadpages is one of the leading software platforms that many business owners use to further their endeavors, it’s not the only option out there. One of the things that make Leadpages such an attractive piece of software is the fact that you can create entire webpages and monitor them with very in-depth analytics all in one place. Many software solutions out on the market geared towards small business owners require separate apps or programs to accomplish everything that Leadpages does in one single software application. 
Checkboxes – we’ve granted checkboxes new and shiny powers to talk to autoresponder tags! This means that from now on, you can use checkboxes to segment leads, or let them choose from multiple bump sales, not just one. Assign tags in the Properties panel, and your prospects will be tagged with all relevant tags when multiple checkboxes are checked.
This blog contains affiliate links. What this means is that I have partnered with a handful of brands I trust and display product ads from them. Should you purchase anything through my affiliate link, I will be paid a commission for referring you at no additional cost to you. You are under no obligation to purchase anything using any affiliate link on this site. Anything I make from affiliate commissions goes to support the continued maintenance of this site. Thank you.
Hey Kenny, great article. Checking out a few of the platforms right know:) Quick sort-of-relevant question, would building manual squarespace landing pages + opt-in forms work? Can I get a similar landing page from creating manually on Squarespace as I can on Leadpages. The way I understand LP, is I wouldn’t be able to A/B test a ton, but that is manageable. At least until Leadpages makes more financial sense for me. Thanks a ton man, Ryan
OptimizePress is a powerful software that allows you to create different types of pages such as landing pages, sales pages, and product funnels, as well as complete websites. It is a feature-rich solution that comes with all the leading tools that allow you to build marketing pages and sites using a simple live editor that enables you the changes you make to content in real-time. With the help of this solution, you can choose from more than 30 pre-built templates that can be easily edited in order to meet your needs. All pages and sites created in this platform are mobile responsive. One of the most impressive facts about this platform is that it offers more than 40 custom elements, from arrows, buttons and feature boxes to videos, images, audio players, and Facebook comments that helps you in further customization. Unlike Instapage and other leading page creating platforms, OptimizePress also integrates with a number of email marketing, analytics and membership platforms such as MailChimp, and Google Analytics that make more powerful. OptimizePress also includes core features such as real-time analytics, API, monitoring, campaign management, drag and drop interface, and much more.

We have been talking about upselling a lot. Do you know that McDonalds increases their profit by 8x with the process of upselling? With the sale of one burger, it makes only $0.18 profit, but when it sells the burger with fries and a coke, it makes a straight profit of $1.32. This is the power of upselling. The real stuff is centered around upselling Look at the picture below and get the clear vision of how it works! 

The implementation of landing pages on small business websites is surprisingly a very new method that has only been around for less than a decade. The reason so many people use landing pages is that they are a really effective way to essentially put your lead capturing abilities on autopilot. Landing pages provide a way for small business owners to capture high-quality leads that can potentially lead to further sales on a consistent basis. 
LeadPages comes with two editors, A static editor and a column-based drag and drop (CDD) editor. The static editor offers a few customization options but is limited in options. This is done so as not to allow people to alter a template that’s already laid out. The CDD editor is a more customizable editor offering more flexibility by allowing you to add more elements (text and images) and move them around.
Imagine how frustrating an experience would it be if your prospective lands on your website after clicking on the ad that said you will provide him “x” and he starts searching for it on your website. Meeting our potential customer’s experience is one of the reasons why landing pages came into existence. To reduce the bounce rates, marketers who are using landing pages should use match the search intent of the visitor through the landing page. Unlike 2008, where codes were required to create a site consistent with the website that would direct the visitors to land on, we have a simple platform to set up and manage our PPC landing page in an efficient and persuasive manner.
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