LeadPages comes with two editors, A static editor and a column-based drag and drop (CDD) editor. The static editor offers a few customization options but is limited in options. This is done so as not to allow people to alter a template that’s already laid out. The CDD editor is a more customizable editor offering more flexibility by allowing you to add more elements (text and images) and move them around.
Hi Tristin, Thanks a lot for this feedback. Your comments are the motivation that keeps Convertri devs work harder to keep building the platform. Over 3 years since we launched in 2016 we have grown together with customer feedback. Our motto was to bring a solid page building experience without making it difficult for anyone by keeping our Page Editor super simple with least amount of buttons (as compared to competitors). Speed for sure is always our priority including the optimization of images. Thanks again for all your support in this journey!
Pagesource is an all-in-one landing page solution that provides organizations with unlimited custom landing pages created by a dedicated conversion expert and access to the proprietary solutions. The software helps users to easily build landing pages in order to save time and focus on the fundamentals. There is also has a feature that helps users to build high-converting templates and a custom page design, including dashboard, team management, and sub-accounts in order to manage clients and provide transparency. Unlike all the other similar platforms, it also comes with a rich-customization system with drag and drop interface, custom themes, and lots of exciting tools. In order to make complete landing page management, Pagesource integrates with lots of 3rd-party software that make it better than others. Its other prominent feature includes drag and drop builder, mobile-responsive templates, premium fonts, custom domains, A/B testing, lead distribution, customizable templates, analytics integration, and much more.
The number of templates and features are huge. Through them, you can create unlimited landing pages according to your needs.  there is a feature available on Unbounce from which you can manage multiple clients through a single account which is really cool. The loading time to load your pages can be reduced 99.99% through Unbounce which means your landing pages will load instantly.

Unbounce landing page builder is very easy to use and requires little foreknowledge on how to set up a landing page. The tool offers a lot of customization options and functions with a large array of templates to choose from. However, some functionalities require some basic landing page building skills which you can easily gain over time. Unbounce is suitable for people who need to build a lot of landing pages.


Hello Mario, Appreciate your detailed feedback and glad you are enjoying your experience with Convertri. We agree sometimes the tutorial might not be perfectly explaining concepts and based on community driven feedback we improve. We are glad you've traveled your journey from beginner to intermediate and are sure it is helping you build your business of whatever you are trying to achieve. Convertri is one mail away; and the outstanding community is right there on Facebook to help you out with ideas.
Now that we’ve discussed what a landing page is and the vital elements that go into making one that is unique to your business, let’s discuss exactly how you can begin the process of creating a landing page for your website and the tools available for you to use when beginning the process. As stated previously in this guide, Leadpages has been one of the premier software solutions for many years however there are new very viable options emerging in the market. 
Instapage makes it easy for you to generate high-quality leads by seamlessly integrating all of your various social media websites. Without premium leads to go on, it will be very difficult to grow your business in any substantial way. Instapage makes it easy for you to set-up different social media promotions such as creating a tweet for a local meetup that you plan on doing or even adding in annotations to your YouTube videos that you upload. You can use the Instapage lead generation system to help boost your social media postings, podcasts, or practically anything else that you may be interested in.
This blog contains affiliate links. What this means is that I have partnered with a handful of brands I trust and display product ads from them. Should you purchase anything through my affiliate link, I will be paid a commission for referring you at no additional cost to you. You are under no obligation to purchase anything using any affiliate link on this site. Anything I make from affiliate commissions goes to support the continued maintenance of this site. Thank you.
The number of templates and features are huge. Through them, you can create unlimited landing pages according to your needs.  there is a feature available on Unbounce from which you can manage multiple clients through a single account which is really cool. The loading time to load your pages can be reduced 99.99% through Unbounce which means your landing pages will load instantly.
A squeeze page generally “squeezes” the email of the visitor in return of something valuable to them. The visitor sign up using their email address and you promise to provide them the service that is featured in the main landing page. You can provide important information in the form of ebooks, whitepaper, newsletter, video or webinar information, case studies, decks etc in return of their emails. Before deploying the squeeze pages you must decide on the creativity and the determine the usefulness of the information provided by you in the main page of the landing pages so that it will be enticing enough for the visitors to enter their emails.
Wow! 5 STARS, and top class NPS Rating! Thanks Jussi, for showering your LOVE on Convertri! Glad that you like usability of Panels and how they help easily design and group elements for THAT PERFECT LOOK. While initially it was thought that Animations are going away it has been clear based on feedback & discussions in Facebook group that people do love Animations, especially because their clients are also asking for them. This is already in development roadmap and should fall on Convertri Editor, while ensuring the clutter free Editor stays as is while offering additional features.
Landing pages gained their popularity in usage since the last six years and, looking at the advantages it serves, the demand is only growing. Landing pages have certainly made the lives of digital marketers easier by not only capturing prospective leads but also have helped segregate the campaigns from the products. Just getting a landing page won’t open a floodgate of leads, we need to optimize them according to the Landing Pages Rule books. We have pointed out some of them here:
SE Ranking offers different payment plans that are priced depending on the frequency of ranking checks and how long your subscription period will be. If you are unsure about which subscription package is ideal for your business, SE Ranking’s has a price calculator available on their website that you can use. https://seranking.com/subscription.html   Optimum – from $18.60/month
The Hello Bar is perfect for every kind of website and allows its users to create effective messages to get them to subscribe. Unlike other page builders, the Hello Bar as the name suggests is a bar on top of your websites page. People who get annoyed with popups and close the website will now stay on your page as it does not stop them from browsing with different popups.
Ease of Use (Draw)  Both Leadpages and Unbounce combine a wide array of pre-designed templates, plus straightforward drag-and-drop page builders for dynamic tweaks. Unbounce offers a pixel-precise drag-and-drop editor, while Leadpages comes with a column-based one. Leadpages provides a supplementary static editor, which is optimized for simplicity.  The Leadpages static editor has limited tweaking capabilities.  Leadpages outshines Unbounce when it comes to extra conversion tools and resources. Leadpages and Unbounce are both pleasantly easy to use.  
Too much text, too much unnecessary information, technical data, and tables … such a site is possible for someone who already has more or less decided to buy any product but has come to read the detailed information. However, if you send people to social networks on such a page, it will have almost no effect, that is why these 2 Lead pages alternatives are suitable for creating elegant landing pages.
Now, a lot of businesses and service providers use specialized software that is designed to make the entire lead generation and capturing process a lot smoother than in years past. Website elements such as pop-up ads, banners, alerts, and more are used today in order to capture quality leads for products and businesses in various industries. By using a software solution, you can significantly increase the rate at which you obtain leads for your website. Continue reading to find out more about high-quality software alternatives to Leadpages that you can use to further your business. 
Unbounce also lets you create sticky bars for your site. These bright forms draw attention to the offers and help to get more conversions without paying for more traffic. The editor allows you to add pop-up windows (which are called overlays here) on exit, on arrival, after a delay, on a scroll, or on click. There are plenty of pop-up templates to choose from, and you may also customize them. This feature is not available with Instapage. 
P.P.S Everyday the Affiliate Marketing game is making it HARDER for you to get free traffic. This is cutting edge technology that puts any and ALL of your offers you are promoting in front of the best social traffic for zero cost. You’re covered by our money -back guarantee and have nothing to lose, so hit that button now and I’ll see you on the inside.

You can also use ClickFunnels as a way to upsell other books that you may have in your catalog. ClickFunnels provides a dedicated upsell page that you can use to integrate special product offers and book deals that may not be available anywhere else. The best part about it all is that all of this is achieved through using your initial landing page. 


My biggest problem with leadpages and instapage is they are super expensive. For someone starting to start out on a shoestring budget, lots of times those aren’t great options. I personally tried LeadSanity.com and it works great for me. They certainly aren’t as feature-rich as the other guys, but they have a free version and their paid accounts are cheap as hell. Just my two cents.
A great selling point for OptimizePress is that you can choose to use it to build your whole WordPress website and even skip using a theme altogether. It also has lots of fancy integrations and tools to help your website be more functional. Of course, some of these will require that you have some knowledge of coding. Thus OptimizePress is almost intuitively built for more advanced WordPress users.
LeadPages comes with two editors, A static editor and a column-based drag and drop (CDD) editor. The static editor offers a few customization options but is limited in options. This is done so as not to allow people to alter a template that’s already laid out. The CDD editor is a more customizable editor offering more flexibility by allowing you to add more elements (text and images) and move them around.
Like LeadPages, but with a heavy emphasis on the full sales funnel, not just the landing page. You can design opt-in forms and funnels. You can create a full sales funnel. You can set up webinars and a webinar-based funnel. You can even create member sites and product launches that require an exclusive membership fee or members-only access. It’s a short process to go from registering for the service to hosting your page, too.
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One more time just to be clear: The income and earnings here are based on Mosh’s actual results. I want to be very clear, there is no such thing as a way to get rich online without putting in work or effort. Mosh's results are not typical because most people do not take their online business seriously like Mosh did. The results that you get from Passive Profit Builder are going to largely depend on your own personal level of effort and determination.
Landingi is a simple yet powerful cloud-based end-to-end software solution for landing pages that allows users to create and modify landing pages using a simple drag-and-drop visual interface without any coding. It is an all-in-one solution and in which all the pages can be A/B tested, forms can be embedded to gathered data, and leads managed through the single inbox-style interface. Landingi is uniquely created by an expert team and suitable for businesses of all sizes. Its pull-and-drop interface landing page editor enables users to easily and quickly create custom landing pages without the need for a graphic artist, programmer, or any specialist knowledge. Elements such as text, images, and videos can be dropped into the main position on the page and forms can be added, as well as the design customized to suit existing branding. Unlike most of the similar platform, it also offers 100s of templates, and you can easily choose and modify each one without any limitation. All the landing pages can then be optimized using the A/B or A/B/X testing of any page elements that make it better than others. It stores all collected details in a centralized inbox, with form data presented alongside lead locations, and social media activity. CRM integration, email marking integration, popups, data filtering, and HTML editing these are also features of the solution.
LeadPages offers a lot of extra features that make building landing pages a less stressful experience. A prominent feature is an integrated countdown timer to let you know when your pages expire, and an automatic and SMS text messaging for lead generation. In addition, it has a Zapier-like automation center, allowing you to get data from a connected app to be dropped in another.
If you’re an online coach or lifestyle assistant, webinars can be a great way for you to increase the number of loyal students and sign-ups that you get. With ClickFunnels, you can easily make a high-quality webinar funnel which will allow you to retain customers and regular students who will attend your classes so that you can increase your overall sales and conversion ratings. Depending on the type of product that you’re marketing and your target audience, a webinar can be a really good way for you to boost your overall visibility and audience without putting in too much work or money. 
While landing pages can bring your business amazing results, they are no easy task to accomplish if you have no prior experience. With Instapage, you can easily manage, create, and monitor high-quality landing pages with the simple use of drag and drop mechanics. Instapage gives you the ability to manage your social media marketing campaigns, email marketing lists, and other aspects of web optimization for your website. Instapage also gives you the ability to integrate up to 20 different marketing tools into the platform all of which you can use to even further customize and manage your landing pages and sales funnels. 
Follow directions for DNS and CNAME record setup to the letter to direct your landing pages to a subdomain on your domain. This is the most technical option of the three, but if you’re planning on setting up a lot of landing pages or landing pages for a lot of sites, you’ll want to learn how to do this so you don’t have to go bug the Dev team every time you need a new page.
Landingi is a simple yet powerful cloud-based end-to-end software solution for landing pages that allows users to create and modify landing pages using a simple drag-and-drop visual interface without any coding. It is an all-in-one solution and in which all the pages can be A/B tested, forms can be embedded to gathered data, and leads managed through the single inbox-style interface. Landingi is uniquely created by an expert team and suitable for businesses of all sizes. Its pull-and-drop interface landing page editor enables users to easily and quickly create custom landing pages without the need for a graphic artist, programmer, or any specialist knowledge. Elements such as text, images, and videos can be dropped into the main position on the page and forms can be added, as well as the design customized to suit existing branding. Unlike most of the similar platform, it also offers 100s of templates, and you can easily choose and modify each one without any limitation. All the landing pages can then be optimized using the A/B or A/B/X testing of any page elements that make it better than others. It stores all collected details in a centralized inbox, with form data presented alongside lead locations, and social media activity. CRM integration, email marking integration, popups, data filtering, and HTML editing these are also features of the solution.
LeadPages comes with two editors, A static editor and a column-based drag and drop (CDD) editor. The static editor offers a few customization options but is limited in options. This is done so as not to allow people to alter a template that’s already laid out. The CDD editor is a more customizable editor offering more flexibility by allowing you to add more elements (text and images) and move them around.
For instance, Leadpages and Unbounce are scored at 8.5 and 9.0, respectively, for general quality and performance. Likewise, Leadpages and Unbounce have a user satisfaction rating of 100% and 97%, respectively, which reveals the general satisfaction they get from customers. Better yet, get in touch with a regular customer of the software and solicit their feedback regarding the software in question.
In addition to providing numerous pre-designed templates, both Leadpages and Unbounce come with easy to use drag-and-drop landing page editors. And each of them supports a wide range of customization options. Their individual layouts, however, are quite different since Leadpages offers a column-based drag-and-drop editor, while Unbounce comes with a pixel-precise one.   

Cons: I really have to be careful when I consider what I do not like about the software, meaning: is the problem the software or me? For example, I always struggle with adding a domain. I have observes that the various templates tend to be too similar to each other and need a higher level of base creativity. At times I have had difficulty with tutorial for forms building. Many times tutorials are a bit confusing or unClear, however, I see many tutorial tend to be upgraded over time.

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The Hello Bar is perfect for every kind of website and allows its users to create effective messages to get them to subscribe. Unlike other page builders, the Hello Bar as the name suggests is a bar on top of your websites page. People who get annoyed with popups and close the website will now stay on your page as it does not stop them from browsing with different popups.

Leadpages offers Center, which builds some of those automatic connections from one application to another, but integrations here are limited. You’ll find lots of Leadpages integrations and connections on their Integrations page, but watch out. If you read the fine print, some of these options are listed as “compatible,” meaning they’ll sync with Leadpages, but might require a third-party connection.
Now that we’ve discussed what a landing page is and the vital elements that go into making one that is unique to your business, let’s discuss exactly how you can begin the process of creating a landing page for your website and the tools available for you to use when beginning the process. As stated previously in this guide, Leadpages has been one of the premier software solutions for many years however there are new very viable options emerging in the market. 

Square space is an all-in-one software solution that allows you to build a beautiful online presence. The platform features a massive range of powerful award-winning templates for your website, online store, and portfolio. Each template on this platform are uniquely created by an expert team, and you can easily customize the design in order to fit your personal style and needs. One of the most interesting facts about this platform is that it offers all the leading SEO tools that help you improve your site rank and drive more audience. There is also has features that allow you to learn where your website traffic is coming from, what your visitors are looking for, as well as how they’re interacting with your content or with in-depth Analytics tools. Squarespace also offers a comprehensive style editor that allows you to modify your site with different color and fonts. It also includes core feature such as image manager, analytics, built-in mobile website, blogging, SEO, powerful social integration, analytics and a massive range of templates, etc.

You can also use ClickFunnels as a way to upsell other books that you may have in your catalog. ClickFunnels provides a dedicated upsell page that you can use to integrate special product offers and book deals that may not be available anywhere else. The best part about it all is that all of this is achieved through using your initial landing page. 
Square space is an all-in-one software solution that allows you to build a beautiful online presence. The platform features a massive range of powerful award-winning templates for your website, online store, and portfolio. Each template on this platform are uniquely created by an expert team, and you can easily customize the design in order to fit your personal style and needs. One of the most interesting facts about this platform is that it offers all the leading SEO tools that help you improve your site rank and drive more audience. There is also has features that allow you to learn where your website traffic is coming from, what your visitors are looking for, as well as how they’re interacting with your content or with in-depth Analytics tools. Squarespace also offers a comprehensive style editor that allows you to modify your site with different color and fonts. It also includes core feature such as image manager, analytics, built-in mobile website, blogging, SEO, powerful social integration, analytics and a massive range of templates, etc.
Like LeadPages, but offering you the option of using templates or starting with a blank canvas and building yourself a site from scratch. You can build any kind of marketing page you could desire, you don’t need to worry about the code, and you can even make members-only pages. It’s not cheap, though; nearly $200 monthly for the basic plan, or $1,000 annually for the less limited plan. Still, it’s cheaper than hiring coders and designers.
Unbounce landing page builder is very easy to use and requires little foreknowledge on how to set up a landing page. The tool offers a lot of customization options and functions with a large array of templates to choose from. However, some functionalities require some basic landing page building skills which you can easily gain over time. Unbounce is suitable for people who need to build a lot of landing pages.
The prospects who saw but didn’t see the offer, etc. And like that will help you send personalized mails to prospects concerning their behavior in the entire webinar session. If the prospect is making a purchase, then Clickfunnels takes care of the billing too. So, we can say that Clickfunnels got you covered throughout the entire process and you don’t have to worry about a thing!
Overall: I've used dozens of page builders, from the Wordpress extensions (Elementor, Oxygen, etc.) to the standalone apps (Unbounce, Lead Pages, etc.) and all kinds of other types. I can tell you without a moment of hesitation that Convertri is light years ahead of everything else I've used. Like a Tesla, Convertri has five things that make it amazing: 1. This baby is fast. Like, Pagespeed scores in the high 90's fast. 2. It is so fun to drive! Drag-and-drop functionality means you get to make the page look *exactly* the way you dreamed it up. Add in the layers feature and you have an endless playground to help you fulfill your conversion fantasies. 3. You're constantly excited to see what they'll come up with next. Development is always on full throttle, which means there's something interesting and new to enjoy all the time. 4. Autopilot, obviously. In this case, I'm talking about awesome templates (for Pro and Agency accounts) and a page importer feature (add-on service). Between the two features, you can cut your work time drastically. Oh, and speaking of autopilot, Convertri has several native integrations (including webhooks and Zapier on the way) that make marketing automation a breeze. 5. The team behind the product is awesome! Their support is fantastic, they have an active Facebook group that the founder participated in personally, and you can tell they are 1000% behind their product. Is Convertri perfect? No. But I've never enjoyed an app so much.
OptimizePress is a powerful software that allows you to create different types of pages such as landing pages, sales pages, and product funnels, as well as complete websites. It is a feature-rich solution that comes with all the leading tools that allow you to build marketing pages and sites using a simple live editor that enables you the changes you make to content in real-time. With the help of this solution, you can choose from more than 30 pre-built templates that can be easily edited in order to meet your needs. All pages and sites created in this platform are mobile responsive. One of the most impressive facts about this platform is that it offers more than 40 custom elements, from arrows, buttons and feature boxes to videos, images, audio players, and Facebook comments that helps you in further customization. Unlike Instapage and other leading page creating platforms, OptimizePress also integrates with a number of email marketing, analytics and membership platforms such as MailChimp, and Google Analytics that make more powerful. OptimizePress also includes core features such as real-time analytics, API, monitoring, campaign management, drag and drop interface, and much more.
The best seller book funnel gives independent authors and writers the ability to create a comprehensive and stunning book marketing funnel that gives you high conversion rates and sales numbers. The best seller book funnel starts promoting your book to potential readers with a video that you can either customize or upload in order to provide your readers with a full description and synopsis of your book’s storyline and plot. You can also add a free video demo to allow potential buyers the opportunity to read a small portion of your book before deciding on a final purchase. 
You can trust Unbounce with your data because it has tools to secure it and also you can create the landing pages around the clock. You can use Unbounce by phone, desktop, and Windows. It has an automatic SSL encryption which keeps your data secure. The speed is very high to create landing pages. There are four data centers available in Unbounce. You can test and visit campaigns without using your data.
The Hello Bar is perfect for every kind of website and allows its users to create effective messages to get them to subscribe. Unlike other page builders, the Hello Bar as the name suggests is a bar on top of your websites page. People who get annoyed with popups and close the website will now stay on your page as it does not stop them from browsing with different popups.
Leadpages offers Center, which builds some of those automatic connections from one application to another, but integrations here are limited. You’ll find lots of Leadpages integrations and connections on their Integrations page, but watch out. If you read the fine print, some of these options are listed as “compatible,” meaning they’ll sync with Leadpages, but might require a third-party connection.
The Hello Bar is perfect for every kind of website and allows its users to create effective messages to get them to subscribe. Unlike other page builders, the Hello Bar as the name suggests is a bar on top of your websites page. People who get annoyed with popups and close the website will now stay on your page as it does not stop them from browsing with different popups.
The major difference when comparing landing page hosting for Leadpages vs. Unbounce is that Leadpages gives you all three of these options, while Unbounce forces you to put your landing page on a subdomain of your site. The subdomain on your own site is arguably the cleaner option, but again, it comes down to how much time and technical knowledge you have.
Now, a lot of businesses and service providers use specialized software that is designed to make the entire lead generation and capturing process a lot smoother than in years past. Website elements such as pop-up ads, banners, alerts, and more are used today in order to capture quality leads for products and businesses in various industries. By using a software solution, you can significantly increase the rate at which you obtain leads for your website. Continue reading to find out more about high-quality software alternatives to Leadpages that you can use to further your business. 
Like LeadPages, but with a heavy emphasis on the full sales funnel, not just the landing page. You can design opt-in forms and funnels. You can create a full sales funnel. You can set up webinars and a webinar-based funnel. You can even create member sites and product launches that require an exclusive membership fee or members-only access. It’s a short process to go from registering for the service to hosting your page, too.

If you have a service to market, a product to sell or an event or webinar to host, then Clickfunnels will be a great host that will make email marketing and landing page creation incredibly simple for you. However, if you are a PPC marketer, interests lie in building landing pages primarily and already have an email marketing platform, you will get more clicks for your ads through Instapage.


This is one of the most common mistakes the small business owners make when designing their website. A landing page by itself will not bring you the results you want if it’s not connected to the right call-to-action. In order to maximize the results that you see from your landing page, you need to make sure that you connect the original call-to-action to marketing material that is relevant. Too many times, business owners don’t fully understand how digital content strategizing works so they end up linking a landing page to a call-to-action that is unrelated to the initial promotion.
Convertri is a full funnel builder which brings you all you need to take your prospect from visitor to lead to sale. Convertri got 3461 users in 2016 — the initial launch. It created 15293 websites, and 41381 pages. Yes, It’s More than just pages: Funnel Planner, Mobile Editor, Page Builder, shopping cart, Fast Secure hosting, and Thorough Analytics.

Unbounce offers two kinds of customer support to the users. You can contact the support team through email and phone which is awesome because they reply instantly to their users and you can put up any query regarding your problem to them and they will certainly answer that query. It also supports devices like windows, android, iPhone/iPad, Mac, and web-based.


SE Ranking offers different payment plans that are priced depending on the frequency of ranking checks and how long your subscription period will be. If you are unsure about which subscription package is ideal for your business, SE Ranking’s has a price calculator available on their website that you can use. https://seranking.com/subscription.html   Optimum – from $18.60/month
Overview  Leadpages was introduced in 2012. Leadpages essentially provides a straightforward, user-friendly framework for building and customizing stylish landing pages.  Leadpages offers a non-coding graphical editor. Leadpages allows users to integrate payments with their landing pages.  Unbounce was introduced in 2009 to help marketers with the conversion.  Apart from a drag-and-drop landing page builder, Unbounce comes with specialized on-site tools for conversion.  

Jitendra Vaswani is a passionate blogger, entrepreneur & digital marketer from India. He is founder of BloggersIdeas, WordPress Plugin SchemaNinja, & Digital Marketing Agency Digiexe. Do Check out his latest portfolio Jitendra.co to hire him. He had worked with top brands like Firstcry, Zopper, Railyatri & various others international brands. At BloggersIdeas he mostly writes about How to blog tips, SEO news, products reviews etc.


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The major difference when comparing landing page hosting for Leadpages vs. Unbounce is that Leadpages gives you all three of these options, while Unbounce forces you to put your landing page on a subdomain of your site. The subdomain on your own site is arguably the cleaner option, but again, it comes down to how much time and technical knowledge you have.

Like LeadPages, but lacks some of the unique features that make LeadPages as sought-after as it is. Still, the two major features are there; building landing pages and split-testing them. Instapage uses a drag and drop modular design, which allows it to streamline the code of your site to an amazing extent. Likewise, it makes swapping out elements for split-testing incredibly easy.
Well, the editing process here basically uses a pixel-precise drag-and-drop interface. Now, combine that with Unbounce’s rich array of templates, and you’ll be able to get your pages up and running in no time. The whole customization process is as simple as dragging a couple of elements, moving them around the layout, and defining their properties.  
Instapage features a unique feature known as the “Instapage squeeze page” which essentially grabs email addresses from potential leads by offering them something valuable in return. You can alert your website visitors of important information such as newsletters, whitepapers, case studies, webinar information, or video links in return for their email capture. Instapage splash pages are essentially Instapages version of landing pages which allow you to engage with and persuade your visitors to interact with different parts of your website. 
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