If you’re just starting your business, capturing leads is a very important factor that will play a critical role in how successful your business becomes over time. Leads are basically thoroughly vetted customers who have a verifiable interest in your company or product before they even visit your website based on internet browsing behaviors and other related information. Traditionally, lead generation and capturing were exclusive to email marketing and newsletter signups. Thanks to social media and other avenues available on the internet, those days are long over.
Now, a lot of businesses and service providers use specialized software that is designed to make the entire lead generation and capturing process a lot smoother than in years past. Website elements such as pop-up ads, banners, alerts, and more are used today in order to capture quality leads for products and businesses in various industries. By using a software solution, you can significantly increase the rate at which you obtain leads for your website. Continue reading to find out more about high-quality software alternatives to Leadpages that you can use to further your business.
Now that we’ve discussed what a landing page is and the vital elements that go into making one that is unique to your business, let’s discuss exactly how you can begin the process of creating a landing page for your website and the tools available for you to use when beginning the process. As stated previously in this guide, Leadpages has been one of the premier software solutions for many years however there are new very viable options emerging in the market.
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An easy to use, a clean dashboard will be found in LeadPages while Clickfunnels dashboard uses flat icons and images throughout the pages. After all, display and orientation matter. Clickfunnels has highly customized options for the landing pages with lead pages doesn’t have that feature. As a result, the marketers could easily recognize the pages made from LeadPages from space.
There are more than 14,000 customers are using Unbounce currently and Unbounce is constantly improving itself so that you will get a better experience. You can create landing pages and along with that you can also perform a split test, customize landing pages and track your campaign’s performance. It is one of the fastest page builder software in the world
No Conversion Rate Optimization Software will manate to cover all the needs of a specific team. Though core functionalities of Unbounce and Leadpages should matter you should also carefully study the integrations offered by every service. In many cases you will already be making use of some other B2B software in your company and it’s much more beneficial to opt for services that integrate well with each other. That way you will be able to ensure a reliable transfer of information between your teams and services, which can considerably reduce time devoted to migrating between one software and the other.
These pages encompass the entire process needed to successfully facilitate a webinar session. You can even go deeper with the ClickFunnels webinar page by seeing which leads actually signed up for and viewed your webinar as opposed to the people who didn’t. While we could go through all of the various types of sales funnel pages that are offered by ClickFunnels, it would take up this entire article.
This is one of the most common mistakes the small business owners make when designing their website. A landing page by itself will not bring you the results you want if it’s not connected to the right call-to-action. In order to maximize the results that you see from your landing page, you need to make sure that you connect the original call-to-action to marketing material that is relevant. Too many times, business owners don’t fully understand how digital content strategizing works so they end up linking a landing page to a call-to-action that is unrelated to the initial promotion.
Like LeadPages, but with a heavy emphasis on the full sales funnel, not just the landing page. You can design opt-in forms and funnels. You can create a full sales funnel. You can set up webinars and a webinar-based funnel. You can even create member sites and product launches that require an exclusive membership fee or members-only access. It’s a short process to go from registering for the service to hosting your page, too.
All these without analytics won’t be good, right? Instapage provides analytics for A/B test campaigns and running campaigns to make your numbers strong. To coherently assemble and accumulate the ever pouring data into the art of analytics is something that Instapage specializes in. Important metrics such as view conversion rates over time, view conversion vs unique visitors have been added in the analytics dashboard to help users set benchmarks and review them.
With ClickFunnels, you can create several different types of sales funnels which will help you achieve your business goals in no time. ClickFunnels will enable you to obtain detailed information about your customers related to the amount of time that they spend on a particular webpage in addition to how well they engage with certain elements of your sales funnel and landing page. This is something that you don’t find in many other software options available on the market which is what makes ClickFunnels so unique.